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SERP Overlap & Cannibalization Calculator

Determine whether two keywords share identical search intent using Jaccard SERP Overlap Similarity. Make data-backed decisions on whether to consolidate into one macro pillar or publish separate twin topic pages.

SERP Overlap and Keyword Cannibalization Calculator Jaccard Similarity Matrix

Target Query A: Top 10 Ranking URLs (1 per line):

Target Query B: Top 10 Ranking URLs (1 per line):

Jaccard URL Overlap: 70.0%

Common Ranking URLs: 7 / 10 URLs

🔒 CONSOLIDATE: Target on Same Page

Strategic Recommendation: Jaccard overlap $\ge 40\%$ indicates Google treats both queries with identical search intent. Do NOT create separate URLs to avoid self-cannibalization. Target Keyword B as an H2 section or semantic synonym inside the primary Macro Pillar.